« If you want to criticize them, criticize them on the field, not how they look playing the game. » -Jennifer Bremner, Director of Marketing for Dove (via Adweek)
Dove’s New Billboards Criticize the Way the…
When it comes to commentary about female athletes, media outlets often focus on their looks rather than their performance on the field. In the next evolution of Dove’s « My Beauty, My Say » campaign, the brand has partnered with former gymnast Shawn Johnson to challenge the media.
allphotosteph53 