Reinforcing the oft-stated line that « content is king, » – this study proves that it all hinges on quality. (via Adweek)
Infographic: What Consumers Really Want From…
As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video content, it’s more important than ever to understand how consumers view and interact with it. Photo: David Sacks